Best 6sense Alternatives

Are you looking for more options than just 6sense to optimize your account-based marketing (ABM) strategy? If you’re seeking tools with different pricing, more customization, or added features, you’ve come to the right place. In this article, we’ll explore several powerful alternatives that can help you track prospects, automate campaigns, and boost ROI.

1. Signum.ai

Pricing: Free plan available

Best For: AI-driven marketing automation with trend analysis

Signum.ai takes ABM to the next level by offering AI-powered marketing automation that combines lead discovery and real-time market insights. Whether you’re focusing on lead tracking or understanding emerging trends, Signum.ai provides a powerful solution for B2B marketers.

Key Features:

• AI-powered trend analysis for lead generation

• Multi-channel marketing automation (email, ads, outreach)

• Real-time updates and market insights

• Seamless integrations with HubSpot, Google Ads, and more

Best For: Teams looking for automation with deep data-driven insights.

2. Demandbase

Pricing: Contact for pricing

Best For: Comprehensive ABM platform with strong data integration

Demandbase is known for its robust ABM features, offering data-driven marketing tools that allow businesses to identify, target, and engage with high-value accounts. It’s a great choice for large enterprises looking for a multi-functional platform.

Key Features:

• Account identification and personalization

• Extensive data integration for targeting accuracy

• AI-powered recommendations for account engagement

• Integrates with major CRM and marketing automation platforms

Best For: Enterprises that need a fully integrated ABM solution.

3. Terminus

Pricing: Starts at $2,500/month

Best For: End-to-end ABM engagement platform

Terminus is an all-in-one ABM platform that provides businesses with tools for targeting, messaging, and engaging with key accounts. From display ads to email outreach, Terminus offers robust features for companies that need comprehensive campaign management.

Key Features:

• Multi-channel marketing: display, social, email

• AI-powered account segmentation and personalization

• Real-time campaign performance analytics

• Seamless integrations with CRM and email tools

Best For: Marketing teams focused on multi-channel ABM execution.

4. Outreach

Pricing: Contact for pricing

Best For: Sales engagement automation for ABM

Outreach excels in automating outreach efforts, making it a top choice for sales teams looking to maximize productivity. It focuses on optimizing the sales cycle, from prospecting to closing deals, with an emphasis on personalized engagement.

Key Features:

• Automated email sequences

• Advanced prospecting tools and reporting

• CRM and sales tools integration

• In-depth analytics and performance tracking

Best For: Sales teams that need an all-encompassing outreach solution.

5. HubSpot ABM

Pricing: Free plan available; Paid plans start at $50/month

Best For: Simple, easy-to-use ABM for small to mid-sized businesses

HubSpot offers a more user-friendly approach to ABM, with tools that simplify account tracking, segmentation, and personalization. It’s especially great for smaller teams who need a seamless interface with strong CRM capabilities.

Key Features:

• Simple lead tracking and account segmentation

• Integration with HubSpot CRM

• Easy-to-use email and ad campaign automation

• ABM reporting and performance insights

Best For: Small to mid-sized businesses starting with ABM.

6. ZoomInfo

Pricing: Starts at $15,000/year

Best For: Large-scale lead generation with powerful data

ZoomInfo offers vast databases filled with B2B contact information and company data, perfect for lead generation on a large scale. If you need precise, actionable insights for high-level B2B marketing strategies, ZoomInfo is a great choice.

Key Features:

• Extensive database for accurate lead data

• Deep firmographic and technographic insights

• Integration with CRM and marketing tools

• High-level data filtering and segmentation

Best For: Enterprises requiring comprehensive lead data for high-impact marketing.

7. Clearbit

Pricing: Starts at $99/month

Best For: Data enrichment and customer profiling

Clearbit specializes in enriching your existing data to help you create more personalized marketing campaigns. With detailed customer profiles and easy integrations, it’s perfect for marketing teams that need better insights for targeted outreach.

Key Features:

• Real-time data enrichment for more accurate customer profiles

• API integration for seamless marketing workflows

• In-depth customer segmentation

• Personalization tools for email and outreach campaigns

Best For: Marketing teams looking to enrich their customer data for more effective marketing.

FAQs:

1. How do I choose the best alternative to 6sense?

It depends on your needs! Consider what’s more important: lead generation, customer data insights, or a comprehensive ABM solution. Evaluate the tools based on your team’s specific requirements.

2. Are these alternatives affordable?

Most of the alternatives listed offer flexible pricing tiers. Some have free plans, while others are geared toward enterprises with larger budgets. Be sure to compare features and costs before making a choice.

3. Do these tools integrate with CRM systems?

Yes! All of these tools offer integrations with major CRM systems like Salesforce, HubSpot, and Microsoft Dynamics, allowing seamless data flow between your marketing automation and sales teams.

4. Can these tools help improve lead quality?

Absolutely! Tools like Signum.ai and ZoomInfo focus on providing high-quality, real-time data and insights, ensuring that you’re engaging the right prospects.

5. What should I consider when switching from 6sense?

When considering an alternative, think about the features you need, such as integration with CRM systems, ease of use, pricing, and how well the tool aligns with your business goals.