Use Case: Product Marketing Manager

Description:
Learn how a product marketing manager used Signum.AI’s competitor tracking to get ahead of a rival’s new product launch by adjusting messaging and timing.

Client:
A mid-size B2B SaaS company in the cybersecurity space.

Challenge:
The team often discovered competitor product launches too late — after their market share had already taken a hit.

Solution:
Signum.AI detected early signals like new domain registrations, subtle changes to product pages, and job postings related to product marketing. With a 4-week heads-up, the team was able to update their go-to-market messaging, emphasize differentiators, and launch a targeted awareness campaign — beating the competitor to market and protecting their positioning.