Use Case for a School in the USA
Learn how the school increased student enrollments by reaching out to parents who recently moved to the USA.
08 Jul 2024
Results for 3 months:
40+
calls were booked
Client: A K-12 School in the USA
Objective: To increase the number of student enrollments by reaching out to parents who recently moved to the USA.
Strategy: We used LinkedIn’s location change trigger to identify and target parents who had recently relocated to the USA. By creating personalized outreach messages, we were able to introduce the school’s unique educational offerings and invite them for a school tour.
Steps Taken:
1. The client added their prospects for tracking.
2. Selected the location change trigger to monitor parents moving to the USA.
3. The client launched a trigger-based outreach campaign.
Results:
LinkedIn Messages Sent: 5,000
Emails Sent: 3,000
Open Rate: 45% (LinkedIn), 50% (Email)
Response Rate: 20% (LinkedIn), 25% (Email)
Number of Calls Scheduled: 42
Through this targeted outreach, the school saw a significant increase in inquiries and ultimately boosted student enrollment by 15% for the upcoming academic year.
