Drop in Ad Spend -> Winback Campaign
May 8, 2025 5 min. read
Objective:
Capitalize on competitor pullback to reclaim market share.
Signal:
A 70% reduction in Facebook ad impressions and sponsored content from a key competitor.
Actions Taken:
Signum.AI’s ad monitoring flagged the drop. The team launched a re-engagement campaign targeting competitor’s users with benefit-driven messaging and testimonials.
Outcome:
Above-average CTR and 6 new deals were closed within 30 days, most of them with former users of the competitor.
