Executive Comments -> ICP Prioritization
May 8, 2025 5 min. read
Objective:
Spot shifts in competitor focus to re-align your go-to-market efforts.
Signal:
The CEO of a key competitor publicly states that they are now targeting enterprise clients.
Actions Taken:
Follow-up monitoring with Signum.AI confirmed their shift via LinkedIn posts, case studies, and changes in sales hires. ICP filters were updated, and tailored retention offers were deployed to mid-market customers likely to be approached by the competitor.
Outcome:
Two high-value accounts were retained, and three new enterprise deals were won by getting ahead of the competitor’s messaging.
