Use Case for a Robotics Integrator

Client:

Olympus Controls – a services company specializing in the integration of motion control, machine vision, and robotic technologies.

Task:

Analyzing the best deals of a customer and collecting 250 lookalike leads.

Lead generation strategy

The customer provided us with the data on the 50 best deals, including the list of the companies, decision makers, and info on closing the deals.

Step #1

Analyzing the info provided by a customer and building the detailed ideal customer profile based on 112 data points from company-related news to decision makers activity in social media.
As a result of the analysis, the detailed report on ICP was made: https://drive.google.com/file/d/1XkuF4G9t2TOerqoB7odaPVK8R6yt24yx/view?usp=sharing

Step #2

Collecting 250 leads looking similar to this ICP. Then, ranking them depending on the extent to which they fit the ICP (from the most relevant to those fitting some criteria).

Campaign results

Leads collected: 250
Open rate: 87%
Clients moved to the deal’s closing: 2