Use Case for a Software Development Firm
Learn how Ostride Labs utilized Signum.AI to develop a successful outbound strategy, gather new prospects, and launch effective trigger-based cold outreach campaigns.
08 May 2023
Results for 3 months:
30+
sales calls were booked
Client:
Ostride Labs – Cloud engineering and software development.
Key Goals:
Ostride Labs had no prior experience with outbound campaigns and needed assistance in building the process from scratch. The following tasks were accomplished within the case study:
– Strategy development
– Ideal Customer Profile (ICP) creation support
– Prospecting and lead generation
– Launching prospect behavior tracking
– Trigger-based outreach campaign implementation
– Call setup
Results:
To enhance the effectiveness of the outreach campaigns, the client selected the following triggers for tracking:
– Person position changed
– Person company changed
As a result, the following achievements were realized:
– Average open rate: 28.5%
– Average response rate: 10.48%
– 30+ sales calls were booked
Signum.AI solutions helped us to improve our cold outreach efforts to IT teams. By analyzing and segmenting our ICP, tailoring our messaging, and optimizing our outreach strategy, we increased the number of responses and achieved a higher conversion rate. We highly recommend Signum.AI to other companies seeking to improve their outreach efforts.
Kirill Yarkov
Co-Founder at Ostride Labs
