Сollecting hyper-targeted leads for SOAX

Client:

SOAX – IPPN (Internet Protocol Proxy Network).

Company’s goal:

Increase sales among SMB via cold sales and account-based marketing.

Task set:

Collect contact details of decision-makers – CTO/Product Manager/Founder/Co-Founder – at companies that are already using services of or searching for proxy providers (residential and mobile proxies).

Lead generation strategy

Step #1

Searching for decision makers at the target companies.

Verticals:

Analytics providers
SEO/SERP Scrapping
Web Scrapping
Brand Monitoring.
Sales Intelligence.
AdTech
Price Monitoring

Budget-related criteria:

$3k+/month spent on proxies.

The decision makers were found via analyzing companies’ tech stack and recent reviews of competing providers on G2.

Step #2

Collecting data of decision makers who have been engaging with social media posts mentioning or related to competitors’ products: Luminati, Oxylabs, Smartproxy, NetNut, GeoSurf, etc.

Step #3

Collecting data of decision makers who have been engaging with social media posts mentioning such keys as residential proxy, mobile proxy, rotating proxy, back-connect proxy, sneaker proxy.

Campaign results

Leads collected: 250
Open rate: 90%
Deals closed: 2.