Back

Сollecting hyper-targeted leads for SOAX

Collecting leads at companies that are using services of or searching for proxy providers.

23 Dec 2020

Leads collected: 250

90 %

Open rate

Client:

SOAX – IPPN (Internet Protocol Proxy Network).

Company’s goal:

Increase sales among SMB via cold sales and account-based marketing.

Task set:

Collect contact details of decision-makers – CTO/Product Manager/Founder/Co-Founder – at companies that are already using services of or searching for proxy providers (residential and mobile proxies).

Lead generation strategy

Step #1

Searching for decision makers at the target companies.

Verticals:

Analytics providers
SEO/SERP Scrapping
Web Scrapping
Brand Monitoring.
Sales Intelligence.
AdTech
Price Monitoring

Budget-related criteria:

$3k+/month spent on proxies.

The decision makers were found via analyzing companies’ tech stack and recent reviews of competing providers on G2.

Step #2

Collecting data of decision makers who have been engaging with social media posts mentioning or related to competitors’ products: Luminati, Oxylabs, Smartproxy, NetNut, GeoSurf, etc.

Step #3

Collecting data of decision makers who have been engaging with social media posts mentioning such keys as residential proxy, mobile proxy, rotating proxy, back-connect proxy, sneaker proxy.

Campaign results

Leads collected: 250
Open rate: 90%
Deals closed: 2.

RESULTS

250

Leads collected

90%

Open rate

2

Deals closed
Stepan S

COO

We've been working with Signum since the end of July and have been satisfied with the results so far. The team has scrutinized our case and collected the relevant number of leads we had agreed on. There were some tiny corrections related to the formatting of phone numbers to make them suit the FB ad cabinet – everything was fixed quickly. Guys do also guide us on how to enhance our ad campaigns to increase open rates and recommend useful tools to try out.