Use Case for an Advertising Automation Tool

Client:

StoriesGain – a service of automated advertising in Instagram Stories.

Task set:

Build lists of CEOs, CMOs, managers, and team leads dealing with influencer, social media, digital, and brand marketing.

Examples of the roles: Head of Influencer Marketing, Head of Social Media Marketing, Head of Digital Marketing, Communication Director, Director of Social Media Marketing, Marketing Manager, etc,)

Verticals:

1) Basic goods
2) Brands of mobile devices
3) Banks
4) Retailers
5) Alcohol brands
6) Sport brands
7) Food brands
8) Cosmetic brands

Company size:

from 150 to 10000+ employees

Operating in the market:

over 2 years

Lead generation strategy

1. Collecting leads via open vacancies for influence specialists in the verticals set.
2. Tracking public news on launching new products.
3. Tracking scandals with celebrities and ad providers engaged.
4. Analyzing job updates and searching for companies that have changed a CMO.
5. Tracking rebranding-related public news.
6. Tracking competitors’ activity.

Campaign results:

Leads collected: 550
Open rate: 61%
Deals closed: 3