Use Case for a Diversity Consulting Firm in the USA

Background
A prominent HR consulting firm specializing in diversity and inclusion aimed to identify potential clients interested in enhancing their diversity initiatives. They required a streamlined approach to pinpoint organizations actively seeking to improve their diversity metrics.

Challenge
The consulting firm faced difficulties in efficiently identifying companies that prioritized diversity in their hiring processes. Traditional methods of market research and client outreach were time-consuming and often missed the mark in targeting the right organizations.

Solution
Our team at Signum.AI developed a customized solution leveraging AI-driven vacancy tracking. By monitoring job postings with specific diversity-related keywords, we provided the consulting firm with real-time data on companies seeking to enhance their diversity efforts.

Process

1. Trigger Identification:
We set up tracking for new job vacancies featuring keywords such as “diversity,” “inclusion,” “equity,” and “belonging.”

2. Data Collection:
Our AI system continuously scanned multiple job boards, company career pages, and LinkedIn postings to gather relevant data.

3. Real-Time Alerts:
The consulting firm received real-time notifications whenever a new vacancy with the targeted keywords was posted.

4. Targeted Outreach:
Using the gathered data, the consulting firm tailored their outreach efforts to highlight how their expertise could support the hiring company’s diversity and inclusion goals.

Results
LinkedIn Messages Sent: 5,000
Emails Sent: 3,000
Open Rate: 45% (LinkedIn), 50% (Email)
Response Rate: 20% (LinkedIn), 25% (Email)
Number of Calls Scheduled: 42