- Employee’s Photo & Quote
- Motivational Quote
- Tips & Life Hacks
- Short Videos
- Polls & Surveys
- Company News
- Behind-The-Scenes Looks
- Contests & Giveaways
- Influencer & Expert Content
- User-Generated Content
- Instagram & Facebook Stories
- Posts by Guest
- Teasers & Previews
- Press Mentions
- Industry News
- Product Photos
- Customer Feedback
- “On This Day in History” Posts
- Live Videos
- Image Scrambles
- Fill-In-The-Blank Posts
- How-To’s & Tutorials
- Throwback Thursday & Flashback Friday Posts
- Answer FAQs
- Wrapping Up
30 Post Ideas to Spice Up Your Social Media (With Cool Examples!)
May 24, 2021 6 min. read
There’s nothing worse for marketers than creative block. If you’re reading this article, we bet you know what we mean. When it comes to SMM, it’s easy to have a meltdown when you need to create a bunch of different, engaging posts in no time. But don’t worry, you’re not the only one. We all need some inspo from time to time to get back on track.
If you feel like you could also use some help, check out our list of top 30 post ideas that’ll perk up your social media and keep your audience engaged. Let’s get into it! 💥
Employee’s Photo & Quote
Posting a picture of your employee helps build a personal connection with your audience. Add a witty quote or fun biography to it, and you’re good to go!
Brands that make their audiences feel empowered have excellent reputations and super loyal customers. We’ll go first: “Never forget about motivational quotes!”
Here’s another example:
Tips & Life Hacks
Who couldn’t use a cool life hack? A few tips about your product or company will do the trick. 😜
This never gets old, no matter the trends. Short (under 1 minute) & catchy video content is an excellent way to boost engagement and retention rates. And don’t forget about TikTok!
Look how Walmart does it!
Show us a person who doesn’t like a good laugh. Exactly, there isn’t one.. Memes (especially trending ones) are a great way to make your social media accounts stand out.
Basically, take any (well, almost) offline game and bring it on social media. People like to play, either online or in-person!
This is how Away does it.
Fun, exciting puzzles and riddles. Just look at this emoji pictionary! 😱
Polls & Surveys
Users love sharing their opinion. Just come up with a burning question and use the results to improve your service. You could, for example, ask something like “What should our next post be about?” or “Which product is your favorite?” Twitter, Facebook and Instagram Stories work best for this.
Getting a new workspace? Introducing a new product? Any other exciting news? Feel free to share it with your audience.
If you want to share a lot of info, there’s no better way than through a colorful and catchy infographic — also a great option for posting statistics.
Tip: Infographics are usually vertical, but nobody said you can’t make them horizontal (depending on a platform).
Clients want to see exclusive stuff unavailable to others. Give them a sneak peek of your new project, share details of the shipping process, post a pic/video of your office. Anything that makes them feel like an insider.
Contests & Giveaways
You’d think giveaways and contests are now history, but rewarding your followers with tempting prizes never gets old. Host a giveaway and watch new people come to your channels.
Influencer & Expert Content
Pair up with a famous influencer, ask them to generate content, then post it on both accounts. Just make sure their brand identity matches yours.
GIFs, or short animated pics, are a cool, fun and simple way to spice up your social media. Not only are they popular on Twitter and Facebook, but also on Instagram!
You can either use Giphy’s library or create your own GIFs.
Animations have the best of both worlds: regular videos and GIFs. Short and colorful cartoons, who wouldn’t like them? 😀
If your fans often post videos and photos featuring your product or services, why not share them on your brand’s page too? With credits, of course.
Instagram & Facebook Stories
Stories are way more popular than posts — take advantage of that. The rule of thumb when it comes to creating Insta & Facebook stories: they should be colorful, simple and visually appealing.
Posts by Guest
Have a guest (expert or influencer) take over your brand’s social media account for a set period of time to post content they like.
Just like LA Kings did with actress Retta on Twitter.
Teasers & Previews
Everyone hates spoilers but loves a good teaser! Create a short video/photo about an upcoming project and have your audience crave more details.
Apple are pros at this! Just check out their 2019 iPhone 11 presentation.
Have any famous media praised your brand recently? Brag about it! Positive press mentions make you more credible and trustworthy in your followers’ eyes.
Important: Don’t forget to tag the relevant media source.
What’s going on in your industry? Upcoming conferences? Trends going viral? Any other exciting updates? Sharing this kind of news positions you as the industry leader.
Pretty layouts of your products are still in style! Among the variety of other posts, don’t forget to show people what you actually offer.
Got positive client reviews? Share them! Posting (and reposting) satisfied customers’ opinions adds to your credibility — be it quotes or photos, posts or stories.
“On This Day in History” Posts
Find a fascinating fact/event that happened in your city on a specific date in history. Write about it. Enjoy the results.
If you can, tie the date to your brand’s identity. For example, you sell coffee, and your brand’s foundation date matches the national coffee day. Tell people about it!
Works best on Instagram. Just pick an exciting topic and let your followers know about the event beforehand. Go live!
Zoom in to one of your products or any other objects and have followers guess what they’re looking at. Such a comment booster!
Like, would you guess it’s a zucchini?
This is where you can get creative. Make your followers complete your brand’s motto, guess a statistic, or ask any random question.
How-To’s & Tutorials
Sure your audience knows how to use your product? Is it multifunctional? Then show it! It never hurts to give a little tutorial on your product’s proper (and most productive!) usage.
Throwback Thursday & Flashback Friday Posts
Look at the calendar: what day of the week is it? We give a 30% chance it’s a Thursday or Friday. Well, it’s a great starting point.
Post a pic from your brand’s archive and a couple words about it. People like to walk down memory lane.
Is there one question you keep receiving over and over again? Create a carousel (or highlights on Instagram — see example) of most frequently asked questions and answers to them. Simplify your followers’ life!
As you can see, there’s a spoonful of ways to liven up your social media accounts. Just experiment and get creative.
Good luck! 😉
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