Our news and articles

13 April 10 min. read

Creating Engaging B2B Copy: Top Idea Sources that Companies Can Seek Inspiration From

Top idea sources that will inspire you to constantly create and deliver engaging B2B content pieces and generate more B2B leads.

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1 April 10 min. read

SaaS Lead Generation Failed: 11 Reasons Why Your Leads May Have Been Turned Away

The best lead generation tips for your SaaS company. A closer look at the top-11 reasons for lead generation failure and ways to fix them.

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25 March 8 min. read

B2B Lead Generation: 15 Tools to Try Out in 2024

15 tools to improve your inbound and outbound B2B lead generation strategies that companies may try out in 2024.

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18 March 9 min. read

5 Ways to Enhance Your B2B Sales & Marketing with AI-Powered Content Generation Tools

5 ways to boost your B2B marketing strategy, increase revenue, and generate new quality leads using AI-powered content generation tools.

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15 March 11 min. read

Data-Driven Personalization for B2B Sales Pros

The data-driven personalization benefits for B2B markets. How to personalize at scale? A 5-step walk-through guide.

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8 March 9 min. read

Call Scheduled — What’s Next? Key Do’s & Don’ts For B2B Sales Reps

The do’s and don'ts to help you prepare, execute, and follow up a good first call. Improve what is not working and carry on with what works perfectly well.

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11 February 11 min. read

How to Define a B2B Ideal Customer Profile and Find the Decision Maker: a Walkthrough Guide

Remember: to achieve success in b2b sales, you have to determine a solid ideal customer profile (ICP) or profiles. Ready to find out how to do it? Let’s go!

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2 February 8 min. read

5 Tips to Generate High-Converting Content for Your Ad Campaigns and Landing Pages

Content marketing is the key to your client’s heart. You can sell and sell again with the benefit of a compelling narrative. Here are 5 tips to generate killer content.

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29 January 8 min. read

5 Potential Risks of Buying Ready-to-Use B2B Lead Lists

Why is it that buying email lists can turn out to be a deadly blow for your email marketing? Here are 5 reasons that explain potential traps and pitfalls.

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22 January 14 min. read

B2B Marketing for Startups & Solo Entrepreneurs: 3 Strategies to Drive Leads

Let’s find out how to drive B2B sales without actually selling – how to generate leads via B2B marketing. Here are 3 strategies to drive leads.

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